What Is the Performance of 5g Mobile Phone Market in 2020?
In 2020, the 5g mobile phone market will develop rapidly, and 5g mobile phones with different functions and prices will appear one after another. The scale of 5g mobile phone market will continue to expand, and the number of active devices and market share of 5g mobile phones will continue to grow. By the end of 2020, the share of 5g mobile phones in the smartphone market has reached 7.9%.
Huawei continues to lead the market, and apple strongly joins the war
5g mobile phone brand competition has entered a white hot stage
According to the data released by the Institute of ICT, from January to December 2020, the cumulative shipment of 5g mobile phones in the domestic market was 163 million and 218 new models were listed. Especially in the fourth quarter, with the debut of the first 5g mobile phone of the iPhone, the brand dispute of 5g mobile phone has become increasingly fierce.
According to the big data, Huawei continues to lead the domestic 5g mobile phone market with a market share of 48.4%; Vivo and oppo ranked second and third with a market share of 16.6% and 11.2% respectively; After its formal independence in April 2020, honor ranked fourth with a market share of 10.3% and achieved good results. In addition, the release of the first 5g mobile phone of iPhone in the fourth quarter accounted for 5.9% of the market share of 5g mobile phones with only four models, ranking fifth. The strength of the brand should not be underestimated.
Which 5g mobile phone is the most popular in 2020? According to the big data, although Huawei mate30 Pro is the 5g flagship mobile phone released in the second half of 2019, it is still popular in 2020 and has become the most popular model in 2020, with a market share of 8.0%. In the distribution ranking of major 5g mobile phone models, Huawei has the most models, which also shows the strength of Huawei's "national brand".
Judging from the market situation of the new 5g mobile phone launched in 2020, Huawei P40 series is the most popular, ranking first and second; The nova7 series at low and medium price ranks third and fourth; The iPhone 12 ranked fifth. It is worth noting that Huawei's highly anticipated mate40 series, only mate40 pro, ranked 15th on the list.
In the ranking of the number of activated devices of 5g mobile phones on the new Q4 market, iPhone has made brilliant achievements. The four major models of iphone12 are ranked first, second, fourth and eighth respectively. The iPhone, which entered the 5g world for the first time, is a success. "Buy iPhone or Huawei?" has also become a question for consumers to choose.
5g mobile phones are becoming popular and sinking
Uncover the portrait of 5g mobile phone users in 2020
Big data continues to pay attention to the user portrait of 5g mobile phones. Through the differences between user portraits in different periods, we can find the migration of user preferences of 5g mobile phones, so as to find new market trends.
According to the big data, from the perspective of gender distribution, women on 5g mobile phones accounted for 41.6% by the end of 2020. The gender ratio of 5g mobile phones is approaching that of the whole population.
In terms of age distribution, the proportion of users under the age of 24 among 5g mobile phone users has increased, accounting for 23.5%, which is not only higher than the proportion of people aged 35-44, but also higher than the proportion of all users in the same age group. The younger generation has become an important consumer of 5g mobile phones.
From the perspective of consumption level, by the end of 2020, the proportion of medium consumption group of 5g mobile phone users has increased, reaching 59.2%, an increase of 17.1% compared with the same group in 2020, and has surpassed the high consumption group to become the main group of 5g mobile phones. This also shows that in 2020, 5g mobile phones will have more models, which can meet the needs of different categories of consumers, and the popularity of 5g mobile phones will be further improved.
From the perspective of urban distribution, the mainstream population of 5g mobile phones is still concentrated in the first and second tier cities by the end of 2020, but the proportion of people in the third and fourth tier cities has increased compared with that in 2020, reaching 19.0% and 27.5% respectively. With the full coverage of 5g network, users in third and fourth tier cities also began to understand and accept 5g mobile phones, and 5g mobile phones gradually opened up in the market of third and fourth tier cities.
Female "fruit powder" accounts for more than 70%, and iphone12 is the most popular
IPhone 5g phone first user portrait released
In 2020, with the addition of iphone12 series to the battlefield, 5g mobile phones added "fruit powder" people. Big data released the first portrait of iPhone 5g mobile phone users, which clearly depicts the characteristics of these people who took the lead in using iPhone 5g mobile phones.
Women dominate the "fruit powder" of iPhone 12 series 5g mobile phones, with female users accounting for 72.2%. According to the age distribution of users, the proportion of people under the age of 24 in iPhone 5g phones is 57.6%, which is higher than that of the general population of iPhone phones. Young people have become the mainstream user group of iphone12 series.
From the perspective of user consumption level, the proportion of high consumption level users among iPhone 5g mobile phone users was 69.2%, which was slightly lower than that of iPhone users. From the perspective of urban distribution, the iPhone 5g mobile phone is more popular in the first and second tier cities, and its users account for 73.1% in the first and second tier cities.
Push big data to further analyze the proportion of iPhone 5g phones among users of different ages. In the iphone12 series, iphone12 users account for the highest proportion of users of different ages, which is the most popular model of all ages.
Among the people aged 35-44, 31.4% use iphone12pro max, which is more popular with young people than other age groups. It can be seen that iphone12pro max, as the most expensive model in iphone12 series, is more popular with young people.
