Views on Smart Home Market and Marketing
Personal use: bring customers the most real feeling
Before choosing smart home brands, President Xing also inspected and tested many smart home brands, and was finally moved by the simplicity, ease of use, stability and other characteristics of Tianqiao smart home.
President Xing said: "as a product and service installed at home, smart home must give customers the best experience, and we must be responsible for customers. You can't say that there are problems in installing at home as a whole, so I myself used the products of various brands in the market for more than a month, and finally chose the current brand."
President Xing also said: "for the current smart home market in Linyi and even all over the country, no matter what brand you are, what we provide is not necessarily products, but services and experience to customers."
Experience is king: we must let customers experience
In the chat, President Xing mentioned the word "experience" many times. Mr. Xing believes that the smart home industry is "experience is king". Whose product experience is good can capture the favor of customers.
In the process of expanding customers, experience is also an important way of publicity. President Xing said that when he first started doing it, even his parents didn't understand it and thought it was selling furniture. "My wife came to the store and walked around. She didn't know what I was selling."
Speaking of this, Mr. Xing talked about one of his customers: "When the customer asked for something, he said he wanted to make something that others didn't have in their home, with a sense of technology and advanced." the curtains should be intelligent. They should be opened as soon as they enter the door, and the lights should be on when they enter the door. "The customer didn't have time to come to the store, so I took the product to the customer. When I went there, I knew that the customer just needed electric curtains and an inductive ceiling lamp. Demonstration After that, the customer said that his impression of smart home was completely subverted. In fact, I think it is not subversion, but the customer's lack of understanding of smart home. "
President Xing said: "because the public's awareness of smart home is not high and the ground promotion effect is relatively general, we still don't quite understand what smart home is, so we must find ways to let customers experience! Or go to the store or go to customers' homes with equipment."
Irreplaceable: advantages of offline experience stores
President Xing believes that smart home is not just needed at present, and people's understanding and feeling of smart home are not enough, "Everyone is willing to spend tens or hundreds of dollars to buy smart speakers, because smart speakers can see the use scene through online video, but smart home can only be felt and understood through practical experience. Therefore, people are still reluctant to take the risk of spending tens of thousands of yuan to buy smart home online. So at present, this problem is not a big question for smart home Unless the industry has developed very mature, we all know what smart home does. At that time, the offline advantages may not be so obvious. But now the smart home market still needs a few years to expand. "
Free your hands: let people do more meaningful things
Talking about the experience of doing smart home at this stage, President Xing frankly said that the biggest feeling is difficult. "It's like taking water in the Arctic. I know there is water below, but there is a layer of ice above, which needs to be broken."
But at the same time, Mr. Xing also believes that the warming of the smart home market is inevitable. "There are about 10 smart home stores in Linyi market. Everyone is exploring the market, and some people hold a wait-and-see attitude. Many people say that I will enter again when you make it, but you have no share at this time."
With regard to the development of smart home, Mr. Xing believes that the current smart home is actually the integrated control of home appliances. The current social reality is that each of us will play with a mobile phone, so the mobile phone is a very good control terminal, but the future of smart home must "liberate our hands and let people do more meaningful things."
